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Merchandising

Key Performance Indicators of a Successful Merchandise Operation

  1. Professional customer service that generates Raving Fans.

  2. Understanding the needs of your membership/clientele.

  3. Procuring product based off historical data and market trends.

  4. Targeted marketing.

  5. Competitive pricing. 

  6. Knowledgeable sales staff.

  7. Tested and refined budgeting practices. 

Merchandising: About
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Merchandising: Image

Successful golf shops must create an environment where all members and guests feel comfortable and welcome. All Professional Staff members should put the customer first and collectively create incentives to drive sales and increase foot traffic. This type of culture will increase sales and leave customers thinking eagerly about their next shopping experience.

Merchandising: Text
Merchandising: Pro Gallery

In order for your Golf Shop to compete with local retail locations it is crucial to stay up to date with market trends, and to provide merchandise that creates excitement amongst your members/clientele.
One way to stay up to date with market trends is by creating online shopping platforms.   
At Northwood Club I created excitement in the Golf Shop by designing fun logos members had never seen before. I also tied back plenty of merchandise to the State of Texas and its culture.

Merchandising: Text
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Merchandising: Image
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Merchandising: Image
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Merchandising: Image

All financially stable golf shops implement precise buying procedures that reflect prior years sales, while also projecting future demand. In order to be successful at this, the Professional staff must track and closely monitor inventory levels and sales on a monthly, quarterly, and annual basis.

Merchandising: Text
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Merchandising: Image
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